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SHIMANO / IN60SECONDS
In collaboration with the company In 60 Seconds , I worked on animations which demonstrate the new mountain bike products of Shimano. In 60 seconds provided the animations and I provided the music composition.
Shimano asked for ‘high energy music, which will thrill the audience with excitement’. I created a concept where I used Breakbeat and Drum and Bass influenced music to create this excitement and to reflect the thrills of mountain biking.
The project resulted three animations with three unique music compositions for the new Shimano DI2, Synchronized Shifting and the Shimano RD. These videos got represented worldwide on multiple bike conferences.
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