SONIC BRANDING
& CONTENT CREATION
ARTEZ CONSERVATORY
The school of arts ArtEZ in Enschede was in lack of a lecturer at the electronic music department. They were in need of a lecturer who could convey the knowledge of performing on stage as an electronic artist. They needed content and structure to this rather new course to give it the educational weight it needed.
For two years I got the responsibility to create material for lessons and give the course structure. The students had to learn to go through the progress of being on stage for the first time to be a developed artist that performs.
Shortly explained, I coached the students through this whole process. Explaining how to use their instruments (such as computers and synthesizers), lecture them about the possibilities of performance and make them create their own performances that were to be performed at the end of the semester.